Ooof, what a ride this one was! My very first campaign and a wild one at that.
The idea?
Complete a set of quirky dares and win trips to London, Belgium and Sydney.

I got to build the entire design language for the campaign spanning social media, print, and even the biscuit packs all with the support of my then manager Shreya. (yeah, big on credit culture).

And hey, I dare you to try a Chocochip with wasabi… you win nothing though 😏