Behehheh…
Yes, that’s literally what our campaign hero said and what a blast this project was!

Flipkart launched its first-ever GOAT Sale, and I had the chance to brand the entire thing from visual identity to adaptations across digital and on-ground touch points.

It also happened to be peak “AI is coming for your job” season. But guess what? AI didn’t replace us it helped us. From faster mockups to sharper iterations, it saved both time and cost, and gave us more room to push the fun.