When you want to tell the world especially the next generation to take ownership of keeping it clean, you get a campaign like "Har Pocket Ab Dustbin"

The challenge? Saying something everyone already knows, but in a way that still feels fresh and engaging. That’s where this film shines — with a script full of wit, visuals that match the cheeky energy of our little protagonist, and just the right touch of charm.

And of course, who better than Gajraj Sir to ground it all with effortless realism. He brings heart, humour, and just the right amount of nudge without losing the message.