82.9K followers. This number might not sound massive but ask the team, and you’ll know why it means a lot.

We started with just 18K. By the time we hit 80K, I had fully accepted that social media is absurd and plays by its own strange rules.

With my copy partner Javaad Ahmed's whimsical brain and my skills to turn his madness into visuals, we somehow made it work.

Oh also the design refresh, we introduced personified cookie characters, and they’ve pretty much taken over the Goodday page.